12/26/2023 0 Comments Stranger things pinball![]() These cookies ensure basic functionalities and security features of the website, anonymously. Just fun.Necessary cookies are absolutely essential for the website to function properly. The brewpubs are growing and they’re starting to put in pinball machines. The young people know about pinball - partly from their phones, partly from finding the Barcades, partly from going out. We’re expanding for everybody to go play. Many of those FECs have our games in them. The family entertainment center business is growing, too, partly because the brick and mortar retail business is not. Each of those has, on average, 10 pinball machines. That’s something that didn’t exist five to seven years ago. Stern: First of all, pinball is for the masses because it’s on the street. GamesBeat: You think pinball for the masses is possible, then. But we believe in real pinball - ball and bat, the whole thing. This is always a work in progress.Īs you know, there are some very inexpensive, smaller games here. We’re looking at how we can continue to evolve and learn more. Stern: We definitely think there’s a market for the rec-room buyer. GamesBeat: How low can you bring the price of these? Would you actually want to ship machines that are fairly low-priced, or do you want to stay in a more premium segment? The amount of growth available–our studies say it could be a billion-dollar business. ![]() Looking at the pinball business, our studies show that we have 85 percent of it. We’re creating a pinball community and a global lifestyle brand. We have digital pinball, on Switch and everywhere else. We have merchandise and accessories around these games. You notice we’re all wearing these shirts. Over here we have another Star Wars that we’ve redone with comic artwork. The footprint is a bit smaller, but it’s a lot of fun. We have our Star Wars, the in-home version. In addition we have a few other games we’re showing. The pro is more for the rec-room buyer and the operator, but there’s crossover. We’ll start making the LE for collectors and enthusiasts late this month, and in February we’ll work on the premium version. We’ve already built some of the pro version, which is the one around the corner here. Shooting up this ramp on the premium and LE, there’s a magnet there that will catch the ball and hold multiple balls. There are more features on the premium and the LE, but the pro is still a great game. It gives us a bigger canvas and a way to change the game and create more variety of things to do. We can show different values on the ramps and the targets. Right on the drop targets there, you have to knock them down to spell “ Will,” and then “ Run!” There are lots of different things we can spell. We’re going to show different animations there, different video. This projects onto the white screen here. Stern: No, we’ve been doing it for a while. GamesBeat: Is this the first time you’ve been playing video up there? I don’t have to describe Stranger Things to you, probably. We can show video from the TV show on the LCD. We can show lots of instructions on the LCD. They have a projector in the lower left corner that projects all kinds of images onto the game. There’s something very unique in these two games. Around the corner we have the pro version. We have a pro, a premium, and a limited edition. We make them more than just for part of the year. We do three cornerstone games a year, our main title games. GamesBeat: You’ve got the Stranger Things game here.
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